Fitness tech is hitting the ground running, and ambitious startups are looking to leverage all the awesome emerging technologies to propel themselves forward. Startups are seeking to leverage AI, genomics, virtual reality, and biometrics to make fitness tech more effective and more personal.
Fitness tech startups are emerging in every type of product it seems – wearables, subscription based coaching services, gamification, eco-friendly running shoes (like Vivobarefoot), high quality performance earbuds, scales that do heat mapping (go google Shapescale). Even smartshirts like Hexoskin, a Canada-based startup working to provide a smartshirt that tracks fitness over time (and shocker – you can wash it!).